Discover your indentity

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A little something on why you shouldn’t be afraid to be completely yourself. Everyone in photography these days seem to strive to be the exact same person and these clichés are beginning to get old.

I think most photographers at some point in time go through a stage where they have some sort of identity crisis. I know that I sure did. When I started, I was 19, I had absolutely no idea what I was supposed to be doing. I had no experience with running a business, no formal photographical training, no one to help guide or steer in me in the right direction. I would just tend to gravitate towards the work of photographers that I liked, and try to emulate what they did. I would attempt to cultivate the same sort of image they portrayed to their audience, and I failed miserably. I often questioned whether I was doing the right thing even attempting to do this for a living, but after somewhat of an epiphany I completely changed my ethos and things started falling into place.

As I mentioned before, I would analyse other photographers, see what type of shots they were taking and try to recreate it myself, only my shots never looked as good as theirs and I started to become quite disheartened. After a couple of years, I began shooting for myself. By this I mean, I just blocked out everything else, I didn’t bother looking at other photographers work I just cracked on with what would make me happy. As a result I will be the first to admit that I have turned into very selfish photographer, I now shoot for me and me only. I just feel that it helps keep me 100% committed to what I do and it also means that I can engrain my passion into every aspect of the shooting.

I quite literally had no idea what I was supposed to be doing, thats why I pretty much just thought, right well lets start making this up as we go along, and here I am

Dan Evans

The same goes for the back end of the business. Website, Social, Media even how I conduct myself in front of people, I just thought, bugger it, im just going to be myself, if people like it great, if not no worries. I don’t have some pretty website with water colour flowers and a quirky handwritten font on my logo. I don’t promote myself to be some coffee shop dwelling hopeless romantic or the guy whose sole dream was to be a wedding photographer since the day he first got his hands on his dads camera, for me those clichés have been done to death. No, I just tell people that I do it because I like it, and if you like what I do, great. I certainly won’t bend for anyone, shoot differently, conduct myself differently, because if I did that, i’d just be same as everyone else, and I think that is my point of difference.

  • Don’t worry about what other photographers will thing, its completely irrelevant.
  • You will literally be a thousand times happier just being able to be yourself.
  • Your service will become unique, and people look for unique.

If you head through to my blog, you’ll find a images from the day, a bit of text letting everyone know where and when the wedding was and a bit more about the day (usually the weather). I incorporate music that I actually like, you won’t find any soppy Ed Sheeran number or any Gem Club. When I have client meetings at my home or out at a bar or coffee shop, i’ll rock up in a pair of skinny jeans and old red Vans. I’ve just found that tend people resonate with somebody who is genuine and isn’t try to play up to you to get something out of it.

People don’t want a generic photographer who shoots & acts just like everyone else out there. They want somebody unique, they want someone who is a little crazy and a bit of an oddball.

Dan Evans

I have always found that placing focus on building a solid & unique personality brand is far more effective than spending thousands of dollars on Google Ads or going to every single bridal fair out there. Granted, it takes a little time and patience, but the benefits at the end of the day are certainly worth the time and effort. All in all, just don’t be afraid to be yourself. People don’t want a generic photographer who shoots & acts just like everyone else out there. They want somebody unique, they want someone who is a little crazy and a bit of an oddball.


  • May 30, 2016, 2:06 am  Reply

    Dan this is a beautiful post, well done and so true.

    • admin
      May 31, 2016, 2:15 pm

      Thanks for reading Emma, Dan is spot on with this one!

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